LinkedIn carousels are an excellent way to share multiple pages of content in a single post. They’re ideal for showcasing your own (or your company’s) thought leadership, such as a white paper with original research or a step-by-step guide to solve a problem. They’re also an effective tool for sharing customer success stories or showcasing your expertise in a visually appealing format.

To create a LinkedIn carousels, log in to your LinkedIn account and click on the “Start a post” button located at the top of your feed. Then click the “Document” icon (the page icon). Once you have uploaded your document, you can tweak your caption and add hashtags & mentions before clicking the “Post” button to publish your post to your LinkedIn feed.

Driving Results: Leveraging LinkedIn Carousels for Brand Awareness

To make your linkedin carousel stand out, start with a bold visual and ensure that each slide conveys a clear message. You should also avoid overwhelming your audience with excessive text — aim to keep each slide at around 60 words or less to prevent your post from being scrolled past. It’s also best to use personal assets in your posts, such as your name and profile picture, to reinforce your brand identity and help your content gain traction among your followers. Finally, you should include a clear CTA at the end of each slide to encourage your readers to continue swiping and viewing more of your content. To get you started, we’ve put together a collection of examples from some of the savviest linkedin creators plus easy-to-follow best practices to help you produce the most engaging and converting linkedin carousels.