Most dentists marketing think about marketing in terms of what new tactics are working (or the ones they hear their peers are using). Tactics are necessary but need to be framed within an overall strategy. Creating and executing that strategy will maximize your ROI on all of the marketing investments you make.

1. Update Your Website

The home page of your dental website is an important first impression that should communicate your practice’s culture and provide a clear understanding of the services you offer. In addition, a well-optimized website is critical for gaining new patients online.

2. Start a Blog

A blog is an excellent way to share stories about your practice, staff, and patients while also providing valuable information to potential clients. A blog can be used to answer frequently asked questions, educate clients on the different types of dentistry you offer, and highlight patients with compelling stories. Be sure to incorporate geographical and service-related keywords into your blog posts to optimize them for search engines.

3. Use Social Media to Target Ideal Clients

Social media platforms like Facebook and Instagram have incredibly detailed targeting options that can help you refine your ideal patient profile so that you’re only spending your marketing dollars on people who are likely interested in your services. Similarly, Google ads can be targeted by demographic, behavior, interests, and more to maximize the effectiveness of your marketing spend.

4. Host a Prize Package Giveaway

Partnering with an influencer or brand that reaches your target audience can be an effective way to attract new patients. Create a giveaway that rewards people who participate with an incentive like free gifts or discounts. This type of promotion can be hosted on your social media channels or through a blog post or email campaign.